The campaign featured rapper Lil Jon and the brand mascot, Kool-Aid Man, with the pair posting three videos to the official account at @Koolaidmanofficial.

Fans were asked to choose a personal goal and upload an initial photo. Although TikTok is social media’s newest kid on the block, the app has had an astronomical rise to the top.

In spite of not being a typical hunting ground for a brand like Kroger, this campaign shows that TikTok can prove a vital tool for some brands in reaching out to those crucial Gen Z audiences that grow in importance every year. The success of the video among fans was likely bolstered by her presenting herself with no makeup; uncommon for her typical upload.

Antonie Lokhorst is a Dutch fitness influencer with 3.5 million fans on TikTok. Her post garnered over 1.3 million views and 79.1K likes. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. Snapchat's newest feature is a game changer for concerts, WATCH: This snake-like robot can destroy radioactive objects with a laser. Here are 10 TikTok marketing campaigns that show just how useful the platform can be to brands and marketers: Think a TikTok influencer marketing campaign is right for your brand?

Throughout the campaign, the #Boorito tag garnered an astonishing 3.6 billion views, largely helped by partnering with influencers who could promote viral videos for the brand. Businesses are also taking notice of TikTok’s potential as a marketing channel. Kool-Aid Man) – Lil Jon. Twin Melody, also individually known as Aitana and Paula Etxeberria, showcase cover songs, lip-syncing, and dance on their successful Instagram, YouTube, and TikTok profiles. Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Gymshark has been collaborating with Instagram influencers since the company’s inception, working to create a unique visual language to separate it from the competition. One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. The campaign involved influencers performing a dance or skit to the lead single on the film’s soundtrack, Don’t Call Me Angel. ");b!=Array.prototype&&b!=Object.prototype&&(b[c]=a.value)},h="undefined"!=typeof window&&window===this?this:"undefined"!=typeof global&&null!=global?global:this,k=["String","prototype","repeat"],l=0;lb||1342177279>>=1)c+=c;return a};q!=p&&null!=q&&g(h,n,{configurable:!0,writable:!0,value:q});var t=this;function u(b,c){var a=b.split(". The recently rebooted Charlie’s Angels was given a promotional campaign on TikTok, with over 15 influencers involved in the marketing effort. I’ll have super special links that give me a small amount of commission if you’d like to use them, (will be linked in my IG bio), or snag a link from any of the other Gymshark athletes as well! limit my search to r/Gymshark. The song, which takes inspiration from Kash Doll’s 2018 hit “Ice Me Out” and is called “Eyes Lips Face” after the brand name’s acronym, is believed to be the first original song commissioned for a TikTok campaign. Other influencers promoting the contest included kidrl, nickandsienna, and kingcamo_1, who have a combined following of 9.1 million users. Combined with a rapidly growing user base of young millennials and Gen Zers, TikTok has found itself in the enviable position of being the hottest influencer marketing tool of the year. In addition to Lil Jon, influencers were brought in to engage in the campaign, such as Glitterandlazers, who has a following of 3.8 million users. This tab has since been removed, but videos associated with the #TransformUrDorm tag have been viewed 875 million times. When you hear an incredible, new song and want to know the name so you can share it with friends, you turn to Shazam. Partnering with social media influencers on content that speaks directly to its base, Gymshark’s strategies have paid off, allowing the brand to accrue 2.9 million followers on its Instagram account. Kroger partnered with four influencers for the campaign: Joey Klaasen, Cosette Rinab, Mia Finney, and Victoria Bachlet, collectively boasting 13.8 million followers. Chipotle had its annual “Boorito” offer for Halloween this year, offering food at a reduced price for customers who ordered in a spooky outfit. And, as Melis Kahya Akar of General Atlantic is quick to point out, they are the bigger spenders. Rivera’s post, a comedy skit of him playing the game, which has so far got 700K likes from his 17 million followers.

#KoolAid #Ad #contest, ♬ All I Really Want for Christmas (feat.

limit my search to r/Gymshark. “You have no idea what you’re doing, you think everybody’s looking at you, you feel really self-conscious.

We're using cookies to improve your experience. !b.a.length)for(a+="&ci="+encodeURIComponent(b.a[0]),d=1;d=a.length+e.length&&(a+=e)}b.i&&(e="&rd="+encodeURIComponent(JSON.stringify(B())),131072>=a.length+e.length&&(a+=e),c=!0);C=a;if(c){d=b.h;b=b.j;var f;if(window.XMLHttpRequest)f=new XMLHttpRequest;else if(window.ActiveXObject)try{f=new ActiveXObject("Msxml2.XMLHTTP")}catch(r){try{f=new ActiveXObject("Microsoft.XMLHTTP")}catch(D){}}f&&(f.open("POST",d+(-1==d.indexOf("?")?"? Beauty brand TooFaced partnered with TikTok influencer Kristen Hancher for an ongoing campaign. [CDATA[ Victoria Lyn, Ewa Zawada, Laurie Elle, and Chloe Rose all signed up to participate by uploading their own promotions for the brand. Kool-Aid’s target market of younger audiences is well-served by marketing on TikTok.

And that's everything!

You can listen to the song on Spotify, Apple Music, or with an inserted YouTube video. Promote the “66 Day | Change Your Life” challenge.

("naturalWidth"in a&&"naturalHeight"in a))return{};for(var d=0;a=c[d];++d){var e=a.getAttribute("data-pagespeed-url-hash");e&&(! When it comes to performing at your max, there should be no obstacles – least of all your workout clothes.

Time to launch your own TikTok influencer marketing campaign? rybkatwinsofficial rockin’ our pastel collection which colour is your fave?

Click here to learn how we can help you drive real results on your next campaign. In their Gymshark partner post, the Wilking Sisters lip-synced the classic tune, “My Boyfriend’s Back,” while donning branded Gymshark attire. Gymshark has a long-term vision to become the largest active wear retailer in the world. Gymshark’s image and offerings match up well with TikTok’s format and influencers. • Select which friends or groups you want to share with and proceed just like any other snap you'd send. In contrast to these two huge online stars, EA also sought out a collaboration with Indie Cowie, a freestyle soccer player who helped promote Fifa 20. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. What song is this?

It previously did a promotion for National Avocado Day using the tag #GuacDance, encouraging fans to post a video showing off their dance moves.

As is customary on TikTok, the posts in the Gymshark campaign featured choreographed movement set to music. Given the relatively low view and like counts that the campaign has so far produced, it’s unclear whether this approach will prove to be successful in the long run. They partnered with four influencers for the campaign; Jaydencroes, OurFire, dreaknowsbest, and Nick Tangorra. Switch to the light mode that's kinder on your eyes at day time. Instagram Reels Vs TikTok: What Top Influencers Are Saying [SURVEY], Exclusive Interview with Michael Le @justmaiko Top TikTok Star. Fitness is a vertical that performs extremely well with social media influencer marketing. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. Fitness influencers command substantial authority and popularity on Instagram, partly because of the aspirational nature of the platform. Don't have the song or video recorded because it hasn't played again.

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